BTS

We decided to do something a little different this year while in Palm Springs during the white party, so the team joined Paul Gunn at his black trick event. We had a couple different ideas on how to set up shop at the event but last minute we said f*** it, and we turned the company van into a Red light district feel. We took our signature Hella open sign from our store front, Rufskin propaganda and of course jockstraps and made it work! Saved you a little present at the end 😉

If you enjoy following the team and BTS shoots, follow our second instagram page Rufskinsandiego

The swim(19) collection is Rufskin’s biggest reveal of the year, it doesn’t come easy but nothing great ever does. We go through trails and failures but always come out bringing you new ideas, styles and some not so basic swimwear.  As I’m sure you’ve been following us on our Instagram story and some BTS shoots of Mexico, here are some rough drafts and edits we do along the way in our flagship store in North Park, San Diego. It’s all about prints and strategically placed engineering designs to emphasize that big strong muscle we all know and love (some more than others) #nojudgement . We brought you tops and bottoms which ever you vers boys prefer as well as some active wear. Find all these styles and more at Rufskin.com. Enjoy!