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Annual Swimwear reduction event going on now!

by rufskin January 9, 2020
written by rufskin
Annual Swimwear reduction event going on now!

It always appears to sound like a Sunday newspaper advertisement with the mention of the event of a sale or temporary price reduction, doesn’t it? Without trying to sound dreary and boring we are announcing our annual post-holiday, post-binge eating and drinking sales week that features a swimwear category on the RUFSKIN.com site with reduced prices of 35% to 40% off! The sale continues from now to next Wednesday, January 15th. We are attaching some of the photos from the Mexican Peninsula trip we did last Spring that highlights a few of the styles you will find under our swim sale category that will hopefully entice you to get yourself into a pair or two. These photos of Logan might also inspire you to work off all that champagne and caviar you may have overindulged in over the holidays. Either way, Happy New Year and enjoy the show!

ANNUAL SWIM SALE. 

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By the way, these photos were taken at Chixulub, Mexico near the city of Merida!

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January 9, 2020 0 comment
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Going Deep into the archives! aka Vintage Fridays!

by rufskin November 1, 2019
written by rufskin
Going Deep into the archives! aka Vintage Fridays!

Today begins the infamous 3 times a year MERCURY IN RETROGRADE event that will last almost a month and reak havoc on your timing, decisions and day to day lifestyle. One might feel discombobulated or out of place or daily routines will take more effort than it normally does. Hopefully, these images that we dug up from our RUFTALK tumblr page archives will offer you some sort of relief. Have a fun ride!

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ph: LEO CASTRO

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Ph: @rickdaynyc

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Ph: @rickdaynyc

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Ph: @robertochiovitti

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Ph: @rickdaynyc

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Ph: @rickdaynyc

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Ph: @rickdaynyc

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November 1, 2019 0 comment
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25% reduction event on our denim underwear/swim briefs.

by rufskin October 8, 2019
written by rufskin
25% reduction event on our denim underwear/swim briefs.

From now until Tuesday, October 15th, 2019 in our denim swim category on our site. This is your chance to own a pair of the original denim underwear/swimwear briefs and/or jockstrap in stretchy denim goodness! Shown: ROB’s distressed. 

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October 8, 2019 1 comment
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Going Deep! Effing VALENTINO in the house!

by rufskin October 4, 2019
written by rufskin
Going Deep! Effing VALENTINO in the house!

Manscape? No way! This is Valentino and we found him in San Diego dancing at a club in town. We were immediately taken with his push-broom mustache and movie star looks. Burt Reynolds anyone? Below are some images we found in our archives that featured Mr. Valentino in our current swim and stretch denim jeans from that period. We especially love the stretch denim vest and how he looked in our RUFSKIN version of a Brazilian sunga. Which one is one of your favorites?

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Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!
October 4, 2019 0 comment
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RUFHOUSE MAG TISSUE ISSUE 12

by rufskin August 25, 2019
written by rufskin
RUFHOUSE MAG TISSUE ISSUE 12

What is this RUFHOUSE MAGAZINE all about anyway? RUFHOUSE was born out the necessity to showcase the current photos that we took on our adventurous location shoots, photographic tests with friends or images deriving from our actual RUFHOUSE STUDIO. Cataloging these images in one place like RUFHOUSE gives us the chance to share our work with an e-zine concept for our customers and followers to see. We wrote an editorial letter of sorts at the beginning of issue 12 that sums up the entire contents of our you will need a tissue issue, but below one will find some of our favorite screen-grabs as well as brief info about each of the photo essays. To view the whole magazine of issue number 12 CLICK AQUI! 

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Up first is Josh aka @jaye_slay. We met Josh via a friend of ours in San Diego and wanted to see him in various looks and styles. As you can see he is sort of a chameleon as his looks changes from one style to another. We especially like the sailor look that came together using vintage RUFSKIN pieces. He also looks he knows how to ride a motorcycle:)

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Next up come the men. Real-life couple Jason Blair @jjbear83 and Giovanni Aurilia @inked5 gave us a dose of masculinity and romance on the rocks at Black Lava Butte near Joshua Tree, CA. In addition to being super nice, one can get the feeling that these two men really love each other. We particularly love how the images of the khaki short shorts or (Romeo) on these two.

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Here is LOGAN. RUFSKIN muse and another chameleon. This time Logan is sporting bleach blond hair and wearing uber 90’s styling.

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Then voila! The story of all stories from our guest photographer Baldovino Barani al la #factoryfanzine. using the handsome Wilfred Wong @thatwilfred in an all American boy story using our current swimwear group. God Bless ‘merica!

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Matt Bechstein @mcbex444 a friend of ours from Palm Springs, worked it out BIG time for us in the RUFHOUSE STUDIO one Saturday afternoon. What a sexy dude! Besides the fact it was like a million degrees outside, we had to hose him down throughout the shoot which proved to be perfect for our some of our ( uh hum) transparent pieces from our collection. Enjoy!

 

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Lastly, we find Mr. LOGAN @lswieckitay with pink af hair this time!!! That shade of pink with the contrast of African clothing and tie-dye has Logan twisting and turning into all sorts of shapes. The BOXOL red and navy swimsuit is one of our favorite images.! And you?

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August 25, 2019 0 comment
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Going deep! into the archives…our look book 2011.

by rufskin August 16, 2019
written by rufskin
Going deep! into the archives…our look book 2011.

Look books are always fun to look back on as it generally gives one an idea of what we were actually tripping on at the time. In this case, it was military-inspired as well as our continuous obsession with the country of Brazil that influenced our designs that year. Photographed at both the Rufskin Studios in San Diego and on the beaches of Brazil, the collection showcased colors ways of drab olives to brightly colored neon hues. One thing is for sure, each one of these men was the perfect fit for what we were trying to deliver that time of year, once again focusing on style with no particular season in mind, just acting healthy and happy in their Rufskin pieces.

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Pablo Morais @pabloxmorais was photographed by @rickdaynyc

August 16, 2019 0 comment
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Going deep into the archives….Oh my Dio!

by rufskin July 26, 2019
written by rufskin
Going deep into the archives….Oh my Dio!

This is one of those photoshoots that never seems to get old.  When we got the chance to photograph the sexy Argentinian DIONISIO HIERDSHFIELD, @we jumped at the chance. We photographed him for our RUFHOUSE MAGAZINE issue 7 wearing our new swimwear capsule RUFROD that was in collaboration with Brazilian hottie, RODINEY SANTIAGO  @rodineysantiago and our new sportswear collection, one that featured skin-tight rubber, something that DIO fit incredibly. If you haven’t seen any of our RUFHOUSE MAGAZINES there is more to DIO if you click AQUI! Adios.

 

 

 

July 26, 2019 0 comment
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Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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    Going Deep! Effing VALENTINO in the house!

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