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RUFF n READY! New RUFHOUSE MAG is out!

by rufskin December 6, 2019
written by rufskin
RUFF n READY! New RUFHOUSE MAG is out!

One of the pleasures of working at RUFSKIN is that we get to accumulate our photographic adventures into an E-ZINE we call RUFHOUSE MAG. Created sporadically throughout the year, RUFHOUSE MAG offers you the viewer a glimpse into our current RUFSKIN styles as well as other brands photographed on faraway and exotic locations or the RUFHOUSE STUDIOS in Rancho Mirage. Below is our latest issue. We started again on issue 1 but we are up to 3 volumes made up of 12 issues. This issue focused primarily on our new sportswear line ULTRASPORT made up custom prints and futuristic details as well as our signature denim pieces, photographed in the best footwear possible, cowboy boots. To see the whole magazine click on this link. RUFHOUSE MAG ISSUE 1/vol3 See you at the next location wherever that may be!!! Photographed by Hubert Pierre Pouches @hubertrufksin and featuring the one and only Logan Alan Swiecki-Taylor @lswieckitay. 

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December 6, 2019 0 comment
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Going Deep into the archives! aka Vintage Fridays!

by rufskin November 1, 2019
written by rufskin
Going Deep into the archives! aka Vintage Fridays!

Today begins the infamous 3 times a year MERCURY IN RETROGRADE event that will last almost a month and reak havoc on your timing, decisions and day to day lifestyle. One might feel discombobulated or out of place or daily routines will take more effort than it normally does. Hopefully, these images that we dug up from our RUFTALK tumblr page archives will offer you some sort of relief. Have a fun ride!

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ph: LEO CASTRO

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Ph: @rickdaynyc

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Ph: @rickdaynyc

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Ph: @robertochiovitti

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Ph: @rickdaynyc

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Ph: @rickdaynyc

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Ph: @rickdaynyc

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November 1, 2019 0 comment
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25% reduction event on our denim underwear/swim briefs.

by rufskin October 8, 2019
written by rufskin
25% reduction event on our denim underwear/swim briefs.

From now until Tuesday, October 15th, 2019 in our denim swim category on our site. This is your chance to own a pair of the original denim underwear/swimwear briefs and/or jockstrap in stretchy denim goodness! Shown: ROB’s distressed. 

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October 8, 2019 1 comment
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Going deep into the archives…with Bitish hunk Nigel Meadows!

by rufskin September 27, 2019
written by rufskin
Going deep into the archives…with Bitish hunk Nigel Meadows!

If there was ever an adjective to describe Nigel Meadows from this 2013 photo spread it would be dreamboat! Nigel hails from Manchester England and has the epitome RUFSKIN look, so his great body and charming British accent made for another memorable time in the California desert. As you can see below, this was one of our collections we created for our stores that were based in New York and Amsterdam at the time. We were, of course, channeling the western man and his attitudes but this story was also called Brotherhood and has the iconic photo of both Nigel and Logan Alan Swiecki Taylor sharing joint together.

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September 27, 2019 0 comment
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Papa can you hear me?

by rufskin September 6, 2019
written by rufskin
Papa can you hear me?

Hairy and handsome real-life couple Jason Blair @jjbear83 and Giovanni Aurilia @inked5 are hot! Yes, it was hot as hell in our RUFSKIN STUDIO the day that these were taken, but they are super sexy hot in real life too. So when they were visiting us at the Rufhouse recently we asked them to try on a few of our current and upcoming styles, from stretch denim to our new Calkini. Needless to say, the results were nothing short of intense heat and handsomeness galore, causing quite a stir on our social media as well.

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September 6, 2019 0 comment
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RUFHOUSE MAG TISSUE ISSUE 12

by rufskin August 25, 2019
written by rufskin
RUFHOUSE MAG TISSUE ISSUE 12

What is this RUFHOUSE MAGAZINE all about anyway? RUFHOUSE was born out the necessity to showcase the current photos that we took on our adventurous location shoots, photographic tests with friends or images deriving from our actual RUFHOUSE STUDIO. Cataloging these images in one place like RUFHOUSE gives us the chance to share our work with an e-zine concept for our customers and followers to see. We wrote an editorial letter of sorts at the beginning of issue 12 that sums up the entire contents of our you will need a tissue issue, but below one will find some of our favorite screen-grabs as well as brief info about each of the photo essays. To view the whole magazine of issue number 12 CLICK AQUI! 

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Up first is Josh aka @jaye_slay. We met Josh via a friend of ours in San Diego and wanted to see him in various looks and styles. As you can see he is sort of a chameleon as his looks changes from one style to another. We especially like the sailor look that came together using vintage RUFSKIN pieces. He also looks he knows how to ride a motorcycle:)

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Next up come the men. Real-life couple Jason Blair @jjbear83 and Giovanni Aurilia @inked5 gave us a dose of masculinity and romance on the rocks at Black Lava Butte near Joshua Tree, CA. In addition to being super nice, one can get the feeling that these two men really love each other. We particularly love how the images of the khaki short shorts or (Romeo) on these two.

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Here is LOGAN. RUFSKIN muse and another chameleon. This time Logan is sporting bleach blond hair and wearing uber 90’s styling.

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Then voila! The story of all stories from our guest photographer Baldovino Barani al la #factoryfanzine. using the handsome Wilfred Wong @thatwilfred in an all American boy story using our current swimwear group. God Bless ‘merica!

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Matt Bechstein @mcbex444 a friend of ours from Palm Springs, worked it out BIG time for us in the RUFHOUSE STUDIO one Saturday afternoon. What a sexy dude! Besides the fact it was like a million degrees outside, we had to hose him down throughout the shoot which proved to be perfect for our some of our ( uh hum) transparent pieces from our collection. Enjoy!

 

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Lastly, we find Mr. LOGAN @lswieckitay with pink af hair this time!!! That shade of pink with the contrast of African clothing and tie-dye has Logan twisting and turning into all sorts of shapes. The BOXOL red and navy swimsuit is one of our favorite images.! And you?

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August 25, 2019 0 comment
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Going deep! into the archives…our look book 2011.

by rufskin August 16, 2019
written by rufskin
Going deep! into the archives…our look book 2011.

Look books are always fun to look back on as it generally gives one an idea of what we were actually tripping on at the time. In this case, it was military-inspired as well as our continuous obsession with the country of Brazil that influenced our designs that year. Photographed at both the Rufskin Studios in San Diego and on the beaches of Brazil, the collection showcased colors ways of drab olives to brightly colored neon hues. One thing is for sure, each one of these men was the perfect fit for what we were trying to deliver that time of year, once again focusing on style with no particular season in mind, just acting healthy and happy in their Rufskin pieces.

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Pablo Morais @pabloxmorais was photographed by @rickdaynyc

August 16, 2019 0 comment
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Going deep with RICK DAY! aka vintage fridays!

by rufskin August 9, 2019
written by rufskin
Going deep with RICK DAY! aka vintage fridays!

We had the privilege to work with RICK DAY who photographed a number of our campaigns and website images some years back. It was always cool to see what RICK came up with and how he would photograph our clothing from the current collection from the time. Below you will discover hunky models, ZEB RINGLE @zebringle and STEVE BOYD who became our RUFSKIN models for the season. The collections at that time showcased our silver metallic customer leather pieces, sublimated graffiti sportswear, California vintage underwear and farm wear featuring our Brando denim jeans. A lot of these styles and images are still very much relative today, something that is not always prevalent in the fashion biz.

August 9, 2019 0 comment
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Going Deep! Into Rufskin archives Logan edition!

by rufskin July 12, 2019
written by rufskin
Going Deep! Into Rufskin archives Logan edition!

This was a memorable shoot. Why? Because it was the first shoot where we met our muse, Mr. Logan Alan Swiecki-Taylor. @lswieckitay. For those that have been following him since his debut at RUFSKIN, these images were epic for STUDIO RUFSKIN and paved the way for future photoshoots in the desert around the Palm Springs area. Later, the RUFHOUSE STUDIOS will be born and the rest is history. In addition to his incredible body and shine bright like a diamond brilliant smile, LOGAN ALAN SWIECKI-TAYLOR’S hair stole the show! Can you spot our FARAH FAWCETT iconic poster look-alike photo? From jewelry, plush toys and poolside fun, LOGAN really captured the true essence of the RUFSKIN man. Which look is your favorite?

 

July 12, 2019 0 comment
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Delivery package

by rufskin May 16, 2019
written by rufskin
Delivery package

“Size does matter”

 

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Ph: Lewis Payton @lewispaytonphoto

 

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Rick Day @rickdaynyc

 

 

 

 

 

 

 

 

 

 

                                                                                             Rufskin Studio

 

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                                              Rufskin Studio

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Pavel Patel

 

 

 

 

 

 

 

 

 

 

                                                                                     Rufskin Studio

 

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                                                    Rufskin Studio

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Rufskin Studio

 

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                                                         Rick Day @rickdaynyc

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Rufskin Studio

 

 

 

 

 

 

 

 

May 16, 2019 0 comment
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About

About

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

RUFHOUSE MAGAZINE

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    Going Deep! Effing VALENTINO in the house!

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