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In the Press

Butt ShotsIn the PressPeoplePRESS PLEASESexy AF!Shop onlineswimwear

by rufskin May 29, 2019
written by rufskin

Attitude Magazine July 2019 edition features Jenny Brough who shoots Samm Salter  wearing “TOPAZE” and Elliot Meeten wearing the “HAMMOCK“. 

“Shoot in Belmond Reid’s palace located on Madeira, Attitude takes a look inside Sam’s life, the struggles and accomplishments. There’s a lot more than meets the eye but for now we’ll take the photos”

 

May 29, 2019 0 comment
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Butt ShotsClient MagazineGoing Deep. Vintage FridaysIn the PressIn the Press:PRESS PLEASE

Going Deep! into our archives aka Vintage Friday.

by rufskin April 26, 2019
written by rufskin
Going Deep! into our archives aka Vintage Friday.

Vintage Friday delivers a really cute and sexy editorial from CLIENT MAGAZINE from the UK featuring hottie McHottie MICHAEL MORGAN and photographed by IAN COLE @itsiancole from a few years back. The editorial features Michael wearing sportswear and swimwear in a special grooming issue. Press, please!!  

 

April 26, 2019 0 comment
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FeaturedIn the Press

Colton Haynes X Rufskin

by rufskin April 3, 2019
written by rufskin
Colton Haynes X Rufskin

We all know Colton Haynes is a Stud, and what’s better than a Stud in denim.. (Beats me) For Attitudes 25th anniversary cover Colton is taking a bath and making us think of all the ways we can dirty him up again.. Newly single and giving us a little peek inside his personal lif… You know what we’ll let Colton tell you his story, we’ll just provide the clothes!

 

Get Colton’s look here @ Rufskin

April 3, 2019 0 comment
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CampaignsIn the Press

WILLIAM GOODGE

by rufskin March 13, 2019
written by rufskin
WILLIAM GOODGE

FOR VICTOR MAGAZINE MEN // LONDON’S OWN WILLIAM GOODGE

SHOT BY ARRON DUNWORTH
FEATURED ABOVE // GOODGE WEARS ZORB, SYNCRO, SPY AND D’APRON
FROM RUFSKIN’S BACK TO BLACK CATEGORY.

Willam is not just a pretty face, he also loves to give back.

“His support for Harry is touching, 

Help little harry and him reach their goal”

https://www.gofundme.com/madaboutharry

Get well soon Harry

           -Rufskin

March 13, 2019 0 comment
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CampaignsIn the Press

Rick Day X Rufskin

by rufskin March 6, 2019
written by rufskin
Rick Day X Rufskin

You can see his work in Elle, Details, Vogue Italia, Männer, GQ and DNA. Born in Greenville, South Carolina he’s come along way. During his journey Rufskin and Rick have crossed paths (more than once). Shooting models like Luke Guldan, Christopher Fawcett, Franky Cammarata, Bruno Di Angelis, Murilo Rezende and Pablo morais and Rodney Santiago.  Enjoy!

 

 

 

 

Rick Day with Dmitry Averyanov

 

 

 

Like the styles you see, check them out at Rufskin.com

March 6, 2019 0 comment
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FeaturedIn the Press

Kaylen Morgan X Rufskin

by rufskin March 6, 2019
written by rufskin
Kaylen Morgan X Rufskin

 

Dark hair, 6’2 and a body most 34 year olds will never experience, 

Kaylen Morgan he embodies everything we

like our Rufskin boy to be. Kaylen’s instagram is nothing short of some

eye candy for an afternoon snack, @kaylanmorganone.

Growing up in New Orleans and now a global

Model, check him out in some Rufskin pieces and don’t forget 

about Rick Day because what’s a model without a photographer to

shoot him.

March 6, 2019 0 comment
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FeaturedIn the Press

TBT | V MAGAZINE FALL 2014 x RUFSKIN SWIM

by rufskin February 28, 2019
written by rufskin
TBT | V MAGAZINE FALL 2014 x RUFSKIN SWIM

SS13 // RUFSKIN’s Catalan Swimwear Capsule marks an important period in RUFSKIN history. Released in March, this capsule was inspired by the sovereign territory of Catalonia which covers parts of Spain and the South of France. Bordered by the mediterranean sea, this is the homeland of RUFSKIN’s owner/designer Hubert Pouches. The capsule focused on fits that complement natural body features, with a wide range of cuts, color-block patterns, and the classic swim ’13 R-logo. What a time!

V Magazine’s Fall Preview 2014 Issue features “LESS IS MORE,” a super chic editorial photographed by Mario Testino. In the story, Clark Bockelman wears Cadaques and Hutton, 2 iconic styles from the RUFSKIN Catalan capsule with styling by Sarajane Hoare. The woman on the cover is Chicago born fashion model Amanda Murphy.  Grooming James Pecis + Make-up Courtney Perkins.

Here are the pages featuring RUFSKIN.

V-Magazine-Amanda-Murphy.jpg

Mario-Testino-V-Magazine-08.jpg

Mario-Testino-V-Magazine-07.jpg

FIN.

February 28, 2019 0 comment
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FeaturedIn the PressPRESS PLEASE

PRESS PLEASE!

by rufskin February 21, 2019
written by rufskin
PRESS PLEASE!

We loooooooove PRESS here at RUFSKIN HQ. So much so that we like to showcase it on numerous social media platforms such as here on our new RUFTALK BLOG! Below is one we pulled out of our TUMBLR press page ( they like to delete some of what they feel are too sexy for the web) and wanted to show you this story from KUHL MAGAZINE by JOSEPH SINCLAIR @josephsinclair styled by @jamesyardely in our RUFSKIN underwear. PLUS we cannot forget the uber sexy model BRANDON GOOD @goodbehavior.

 

 

 

 

 

dfd

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You made it this far. What photo is your favorite?

February 21, 2019 0 comment
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FeaturedIn the Press

Our Tom of Finland Foundation collab turns 4.

by rufskin February 12, 2019
written by rufskin
Our Tom of Finland Foundation collab turns 4.

It is almost 4 years ago that RUFSKIN had the opportunity to team up with the infamously sexy TOM OF FINLAND FOUNDATION. Our press release at the time read like this: San Diego, CA, USA – January 28, 2015 – RUFSKIN is pleased to announce an exclusive and unprecedented collection of athletic apparel created with Tom of Finland Foundation in Los Angeles. The 15-piece collection, featuring images and inspiration from the works of legendary artist Tom of Finland (Touko Laaksonen, Finnish 1920-1991), is a seamless bridging of art and fashion, fusing RUFSKIN’s aesthetic and designs with the iconic visual language of TOM.

“My goal when I was asked to collaborate with such an iconic name was to showcase the incredible work of an artist who insistently pushed the boundaries of art and sex and translating it into an “athletic” wardrobe, which is today fully part of our daily routine.” – Hubert Pouches. 

We held a launch event in 3 cities worldwide including Los Angeles, New York City, and Amsterdam and each featured the sportswear collection that was created for the Foundation. GAYLETTER partnered with us for the NYC launch and CULTURE EDIT site for our Los Angeles gala. Below are some snapshots from each of the cities.

Our Tom of Finland Foundation collab turns 4.

@marco_ovando

Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.

@misterjthompson our NY partner!

Our Tom of Finland Foundation collab turns 4.

@ronleonoficial

Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.

Joakim Andreasson and @abinyc

Our Tom of Finland Foundation collab turns 4.

@lswieckitay @lorenzomartone @hubertrufskin

Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.

@paulo_abrantes16 and Joakim Andreasson

Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.

 

 

Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.

Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.
Our Tom of Finland Foundation collab turns 4.

 

Our AMSTERDAM boutique doing their thing for the launch of TOM. Thanks, WHO CARES AMSTERDAM! 

February 12, 2019 0 comment
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FeaturedIn the Press

RUFSKIN SWIM FOR PAPER MAGAZINE

by rufskin February 9, 2019
written by rufskin
RUFSKIN SWIM FOR PAPER MAGAZINE

Fashion Editor for Paper Magazine Kevin Breen reached out to us here at headquarters in San Diego back in Summer of 2018 – He had been working closely with Mickey Boardman (Editorial Director) to develop a special story for the digital July fashion calendar – 100 male models were to be shot over a series of 5 days wearing swimwear so, of course, we jumped right on it! The editorial, styled by Kevin Breen @kpbreen and photographed by Gregory Vaughan @gmvaughan, was featured on Paper Magazine Online. Here are the shots featuring RUFSKIN:

Model Phillip Evelyn II @modello9 wears PARADIS Sunga Swimwear.

 

David Terzian @davidterzian in JABALI Cheeky Swimwear

 

 

Samy @man_the_samm wears HOOK double-buckle swimsuit

 

FIN.

February 9, 2019 0 comment
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Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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Popular Posts

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    Going Deep! Effing VALENTINO in the house!

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    RUFSKIN SWIM FOR PAPER MAGAZINE

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    Andres the Giant! Pole dancer extraordinaire.

    January 6, 2020
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    Kaylen Morgan X Rufskin

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