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New Arrivals

CaliforniaDenimLocationsNew Arrivals

The Inland Empire.

by rufskin October 18, 2019
written by rufskin
The Inland Empire.

California style comes in a lot of layers and in this case we took it to a rough and tumble demolition derby car race in the Inland Empire of Riverside County, California. We got Logan to wear our new TROOPER “sunkissed” button-down shirt paired with our BAILEY Japanese denim patchwork jeans. With his bleached hair and rat-tail and muddy vintage cowboy boots completed our adventurous look into this sexy Californian countryman. This shoot was quite memorable as it was towards the end of summer and the breeze was warm and dusty with the most epic sunset ever.

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October 18, 2019 0 comment
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New Arrivals

The Future Is Here | ULTRASPORT by RUFSKIN®

by rufskin September 19, 2019
written by rufskin
The Future Is Here | ULTRASPORT by RUFSKIN®

1 2.57.39 PM

Now if you know RUFSKIN, you know we don’t do seasons. We design and drop new products and lines almost every week. It’s a California thing, and not to brag but you can get through the entire year with just a light jacket here in San Diego. But… If we had to call a group F/W, it’d be our new sportswear capsule ULTRASPORT.

With an emphasis on full-body pieces, from singlets and onesies to the unitard, we created a range of essentials for fully-outfitted sport. Created with the male anatomy in mind, this collection’s prints are the most significant illustration of RUFSKIN DNA. From carbon fiber backgrounds embellished with Thai boxing accents to neon shock waves and spiraling optical effects, these custom sublimation prints radiate energy and strength. As far as the fabric, custom stretch micro-fiber tricot specially designed for all sport disciplines. An array of multiple textures and materials in solid colors were also essential to complement this line.

Sadly, pool party is season is just about over. Now it’s time to get active and work on next year’s summer bod. ULTRASPORT is available now at rufskin.com

Discover the ULTRASPORT Lookbook

View ULTRASPORT @RUFSKIN.COM

#rufskin #sportswearforeverywhere #craftedincalifornia

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September 19, 2019 0 comment
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Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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