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Insta Grammie Findings

by rufskin March 13, 2020
written by rufskin
Insta Grammie Findings

Below are some favorite Instagram posts from models that touched our uh hum…heartstrings ….wearing @RUFSKIN. Screen Shot 2020-03-13 at 11.48.22 AMScreen Shot 2020-03-13 at 11.48.15 AMScreen Shot 2020-03-13 at 11.48.08 AM

Always a fan and friend of New York photographer Marco Ovando, these images caught model Eugenio in incredible light. Eugenio @mellvzla in our RUF Robe @rufskin   and photographed by @marco_ovando for his alluring and sexy @lovesexomagazine 

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French Rufskin ambassador du jour, Valentin Seguin is a performer like no other. See Monsieur at @valentinseguin photographed by  @maximegrandjean_ — @rufskin In Motion.

 

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Check out this Swiss hunk !! @i.am.j0rdan wears “Andres” @rufskin Swim Shot by @i.am.val3ntin  

20191026_crotch_166820191026_crotch_0134Calm, crisp and cool photos for CROTCH MAGAZINE featuring @saengermaximillian by @jonashuckstorf in @rufskin @crotchmagazine.

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and @simonjthorp wearing pieces from our IN MOTION dance-inspired collection photographed by @walterzakphoto.

 

March 13, 2020 0 comment
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Andres the Giant! Pole dancer extraordinaire.

by rufskin January 6, 2020
written by rufskin
Andres the Giant! Pole dancer extraordinaire.

Andres is a pole dancer. Like a really really good pole dancer, and from the looks of his Instagram page @templodeafrodita you will get an even better shot at his limberness, his rock hard body and how he looks in well…let’s just say…RUFSKIN swimwear. As of late, Andre has been a swimwear model fixture for our designer Hubert @hubertrufskin as he wears our patented double strap bikinis (check them out) like a champion, posing on the beaches of Costa Rica (where he currently resides) and the deserts of Las Vegas. With his charming smile and god-like body, getting to see Andres pole dance live is a goal worth reaching for 2020!

 

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Andres is on the Isla Tortuga in Costa Rica wearing the upcoming ANDRES dance brief.


 

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A parrot-ly the BOXOL double waist swimsuit gets a lot of attention.


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The CALKINI swim bikini.


 

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Photographed impeccably by @ivanavilaphotography ( check out his IG page!) Andres looks stunning in our BOXOL and REVO

 

January 6, 2020 0 comment
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Going deep! into the archives…our look book 2011.

by rufskin August 16, 2019
written by rufskin
Going deep! into the archives…our look book 2011.

Look books are always fun to look back on as it generally gives one an idea of what we were actually tripping on at the time. In this case, it was military-inspired as well as our continuous obsession with the country of Brazil that influenced our designs that year. Photographed at both the Rufskin Studios in San Diego and on the beaches of Brazil, the collection showcased colors ways of drab olives to brightly colored neon hues. One thing is for sure, each one of these men was the perfect fit for what we were trying to deliver that time of year, once again focusing on style with no particular season in mind, just acting healthy and happy in their Rufskin pieces.

sargRIOrecruitprivatejimmyMACEOmichelphilporterjasperfrankfluocommandojonny

Pablo Morais @pabloxmorais was photographed by @rickdaynyc

August 16, 2019 0 comment
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Going deep with RICK DAY! aka vintage fridays!

by rufskin August 9, 2019
written by rufskin
Going deep with RICK DAY! aka vintage fridays!

We had the privilege to work with RICK DAY who photographed a number of our campaigns and website images some years back. It was always cool to see what RICK came up with and how he would photograph our clothing from the current collection from the time. Below you will discover hunky models, ZEB RINGLE @zebringle and STEVE BOYD who became our RUFSKIN models for the season. The collections at that time showcased our silver metallic customer leather pieces, sublimated graffiti sportswear, California vintage underwear and farm wear featuring our Brando denim jeans. A lot of these styles and images are still very much relative today, something that is not always prevalent in the fashion biz.

August 9, 2019 0 comment
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Going deep into the archives….Oh my Dio!

by rufskin July 26, 2019
written by rufskin
Going deep into the archives….Oh my Dio!

This is one of those photoshoots that never seems to get old.  When we got the chance to photograph the sexy Argentinian DIONISIO HIERDSHFIELD, @we jumped at the chance. We photographed him for our RUFHOUSE MAGAZINE issue 7 wearing our new swimwear capsule RUFROD that was in collaboration with Brazilian hottie, RODINEY SANTIAGO  @rodineysantiago and our new sportswear collection, one that featured skin-tight rubber, something that DIO fit incredibly. If you haven’t seen any of our RUFHOUSE MAGAZINES there is more to DIO if you click AQUI! Adios.

 

 

 

July 26, 2019 0 comment
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NEW STYLE ALERT! Swimwear continues this summer with 2 new CALKINI styles!

by rufskin July 15, 2019
written by rufskin
NEW STYLE ALERT! Swimwear continues this summer with 2 new CALKINI styles!

We just launched 2 new styles to our CALKINI category under SUMMER SWIM; CROWN and BOXOL. We are excited to introduce a new construction concept with a pending patent. You can expect a full range of products from swim to underwear and sportswear as we introduce this new concept with swimwear, we called it CALKINI. Designed with a separate double-waist, this brief was made to step into and style how you want. Whether it’s the thick band on top of the neon band over the orange, “you are the controller”. A generous pouch and back panels made from shiny stretch-nylon frame your body with ease. Now comes the CROWN and BOXOL each with unique colorways and design aesthetics. First up the CROWN. Summer is in full effect here in So-Cal so we took our patented CALKINI™ design concept and reimagined it with a new color-way for swim. “Pink AF” like bubble-gum, with so much shine you’ll feel like royalty. Two separate metallic silver waistbands make an “X” at the hips. The crown is in your hands when it comes to how you want them to lay on your body. Built with a generous pouch and back seam to frame your cheeks like no other. Silver ram head rivet embellishes the waist.

 

 

And then there is our BOXOL.

Pool party or playa, it’s your time to shine in this swimsuit continuing the new patented design concept CALKINI™: two separate double-waistbands come together as one, made from metallic stretch-nylon and built with RUFSKIN’s custom engraved metal hook and ring at the hip. “Step into it as you like, wear it as you want” is the motto as you control how the waistbands are styled on your body. Front pouch and back seam frames your body at its best, lined in front.

Photographed at the RUFHOUSE STUDIO.

 

July 15, 2019 0 comment
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Going Deep! Into Rufskin archives Logan edition!

by rufskin July 12, 2019
written by rufskin
Going Deep! Into Rufskin archives Logan edition!

This was a memorable shoot. Why? Because it was the first shoot where we met our muse, Mr. Logan Alan Swiecki-Taylor. @lswieckitay. For those that have been following him since his debut at RUFSKIN, these images were epic for STUDIO RUFSKIN and paved the way for future photoshoots in the desert around the Palm Springs area. Later, the RUFHOUSE STUDIOS will be born and the rest is history. In addition to his incredible body and shine bright like a diamond brilliant smile, LOGAN ALAN SWIECKI-TAYLOR’S hair stole the show! Can you spot our FARAH FAWCETT iconic poster look-alike photo? From jewelry, plush toys and poolside fun, LOGAN really captured the true essence of the RUFSKIN man. Which look is your favorite?

 

July 12, 2019 0 comment
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Going deep into the archives! AKA Vintage Friday.

by rufskin June 28, 2019
written by rufskin
Going deep into the archives! AKA Vintage Friday.

What can we say about Charly? Charly was a huge inspiration to a pair of stretch denim jeans from the early years that went on to being one of our best sellers. CHARLY was a pair of jeans that rested low on the hips, didn’t have a waistband and hugged the ass like it was a second skin. Fresh from the marines, we were lucky to have him pose for RUFSKIN STUDIOS a number of times. As you can see, besides his handsome face, Charly had an incredible body that was a perfect fit for our brand.

June 28, 2019 0 comment
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Planet Desert: Neutral shades are not always boring.

by rufskin June 18, 2019
written by rufskin
Planet Desert: Neutral shades are not always boring.

One expects to find flashy and bright colorways when we think about swimwear; especially around the summer time. Maybe these photos below will change our minds on wearing neutral shades like tan, khaki, gold, and bronze when thinking swim. Mother earth wasn’t wrong with these shades and these boys, @lswieckitay, and @davidterzian may just prove it. Take a gander at the REVO style below. It has a little higher rise and inserted pockets that make for a pretty vintage inspired military suit. SHOP RUFSKIN MUCHOCALIFORNIA SWIMWEAR AQUI.

Photographed near the CADIZ Dunes in the Mojave Desert. 

 

June 18, 2019 0 comment
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VINTAGE FRIDAY

by rufskin May 24, 2019
written by rufskin
VINTAGE FRIDAY

  Classic, enduring and homoerotic, these boys have all of that.  After seeing some of these men, one might think having daddy issues is a blessing, either way, we’ll enjoy the show.

 

 

Models:

Logan

Marcus

Shawn

Casey Spooner

 

Photographer :

Hubert pouches

Jason Rogers

May 24, 2019 0 comment
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About

About

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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  • Insta Grammie Findings

    March 13, 2020
  • Annual Swimwear reduction event going on now!

    January 9, 2020
  • Andres the Giant! Pole dancer extraordinaire.

    January 6, 2020

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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    Andres the Giant! Pole dancer extraordinaire.

    January 6, 2020
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    March 6, 2019

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