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Annual Swimwear reduction event going on now!

by rufskin January 9, 2020
written by rufskin
Annual Swimwear reduction event going on now!

It always appears to sound like a Sunday newspaper advertisement with the mention of the event of a sale or temporary price reduction, doesn’t it? Without trying to sound dreary and boring we are announcing our annual post-holiday, post-binge eating and drinking sales week that features a swimwear category on the RUFSKIN.com site with reduced prices of 35% to 40% off! The sale continues from now to next Wednesday, January 15th. We are attaching some of the photos from the Mexican Peninsula trip we did last Spring that highlights a few of the styles you will find under our swim sale category that will hopefully entice you to get yourself into a pair or two. These photos of Logan might also inspire you to work off all that champagne and caviar you may have overindulged in over the holidays. Either way, Happy New Year and enjoy the show!

ANNUAL SWIM SALE. 

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By the way, these photos were taken at Chixulub, Mexico near the city of Merida!

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January 9, 2020 0 comment
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Andres the Giant! Pole dancer extraordinaire.

by rufskin January 6, 2020
written by rufskin
Andres the Giant! Pole dancer extraordinaire.

Andres is a pole dancer. Like a really really good pole dancer, and from the looks of his Instagram page @templodeafrodita you will get an even better shot at his limberness, his rock hard body and how he looks in well…let’s just say…RUFSKIN swimwear. As of late, Andre has been a swimwear model fixture for our designer Hubert @hubertrufskin as he wears our patented double strap bikinis (check them out) like a champion, posing on the beaches of Costa Rica (where he currently resides) and the deserts of Las Vegas. With his charming smile and god-like body, getting to see Andres pole dance live is a goal worth reaching for 2020!

 

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Andres is on the Isla Tortuga in Costa Rica wearing the upcoming ANDRES dance brief.


 

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A parrot-ly the BOXOL double waist swimsuit gets a lot of attention.


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The CALKINI swim bikini.


 

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Photographed impeccably by @ivanavilaphotography ( check out his IG page!) Andres looks stunning in our BOXOL and REVO

 

January 6, 2020 0 comment
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CaliforniaDenimLocationsNew Arrivals

The Inland Empire.

by rufskin October 18, 2019
written by rufskin
The Inland Empire.

California style comes in a lot of layers and in this case we took it to a rough and tumble demolition derby car race in the Inland Empire of Riverside County, California. We got Logan to wear our new TROOPER “sunkissed” button-down shirt paired with our BAILEY Japanese denim patchwork jeans. With his bleached hair and rat-tail and muddy vintage cowboy boots completed our adventurous look into this sexy Californian countryman. This shoot was quite memorable as it was towards the end of summer and the breeze was warm and dusty with the most epic sunset ever.

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October 18, 2019 0 comment
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Going deep into the archives…with Bitish hunk Nigel Meadows!

by rufskin September 27, 2019
written by rufskin
Going deep into the archives…with Bitish hunk Nigel Meadows!

If there was ever an adjective to describe Nigel Meadows from this 2013 photo spread it would be dreamboat! Nigel hails from Manchester England and has the epitome RUFSKIN look, so his great body and charming British accent made for another memorable time in the California desert. As you can see below, this was one of our collections we created for our stores that were based in New York and Amsterdam at the time. We were, of course, channeling the western man and his attitudes but this story was also called Brotherhood and has the iconic photo of both Nigel and Logan Alan Swiecki Taylor sharing joint together.

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September 27, 2019 0 comment
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RUFHOUSE MAG TISSUE ISSUE 12

by rufskin August 25, 2019
written by rufskin
RUFHOUSE MAG TISSUE ISSUE 12

What is this RUFHOUSE MAGAZINE all about anyway? RUFHOUSE was born out the necessity to showcase the current photos that we took on our adventurous location shoots, photographic tests with friends or images deriving from our actual RUFHOUSE STUDIO. Cataloging these images in one place like RUFHOUSE gives us the chance to share our work with an e-zine concept for our customers and followers to see. We wrote an editorial letter of sorts at the beginning of issue 12 that sums up the entire contents of our you will need a tissue issue, but below one will find some of our favorite screen-grabs as well as brief info about each of the photo essays. To view the whole magazine of issue number 12 CLICK AQUI! 

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Up first is Josh aka @jaye_slay. We met Josh via a friend of ours in San Diego and wanted to see him in various looks and styles. As you can see he is sort of a chameleon as his looks changes from one style to another. We especially like the sailor look that came together using vintage RUFSKIN pieces. He also looks he knows how to ride a motorcycle:)

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Next up come the men. Real-life couple Jason Blair @jjbear83 and Giovanni Aurilia @inked5 gave us a dose of masculinity and romance on the rocks at Black Lava Butte near Joshua Tree, CA. In addition to being super nice, one can get the feeling that these two men really love each other. We particularly love how the images of the khaki short shorts or (Romeo) on these two.

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Here is LOGAN. RUFSKIN muse and another chameleon. This time Logan is sporting bleach blond hair and wearing uber 90’s styling.

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Then voila! The story of all stories from our guest photographer Baldovino Barani al la #factoryfanzine. using the handsome Wilfred Wong @thatwilfred in an all American boy story using our current swimwear group. God Bless ‘merica!

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Matt Bechstein @mcbex444 a friend of ours from Palm Springs, worked it out BIG time for us in the RUFHOUSE STUDIO one Saturday afternoon. What a sexy dude! Besides the fact it was like a million degrees outside, we had to hose him down throughout the shoot which proved to be perfect for our some of our ( uh hum) transparent pieces from our collection. Enjoy!

 

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Lastly, we find Mr. LOGAN @lswieckitay with pink af hair this time!!! That shade of pink with the contrast of African clothing and tie-dye has Logan twisting and turning into all sorts of shapes. The BOXOL red and navy swimsuit is one of our favorite images.! And you?

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August 25, 2019 0 comment
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Going deep! into the archives…our look book 2011.

by rufskin August 16, 2019
written by rufskin
Going deep! into the archives…our look book 2011.

Look books are always fun to look back on as it generally gives one an idea of what we were actually tripping on at the time. In this case, it was military-inspired as well as our continuous obsession with the country of Brazil that influenced our designs that year. Photographed at both the Rufskin Studios in San Diego and on the beaches of Brazil, the collection showcased colors ways of drab olives to brightly colored neon hues. One thing is for sure, each one of these men was the perfect fit for what we were trying to deliver that time of year, once again focusing on style with no particular season in mind, just acting healthy and happy in their Rufskin pieces.

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Pablo Morais @pabloxmorais was photographed by @rickdaynyc

August 16, 2019 0 comment
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Planet Desert: Neutral shades are not always boring.

by rufskin June 18, 2019
written by rufskin
Planet Desert: Neutral shades are not always boring.

One expects to find flashy and bright colorways when we think about swimwear; especially around the summer time. Maybe these photos below will change our minds on wearing neutral shades like tan, khaki, gold, and bronze when thinking swim. Mother earth wasn’t wrong with these shades and these boys, @lswieckitay, and @davidterzian may just prove it. Take a gander at the REVO style below. It has a little higher rise and inserted pockets that make for a pretty vintage inspired military suit. SHOP RUFSKIN MUCHOCALIFORNIA SWIMWEAR AQUI.

Photographed near the CADIZ Dunes in the Mojave Desert. 

 

June 18, 2019 0 comment
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Pardon my french! Read this if you can?

by rufskin April 8, 2019
written by rufskin
Pardon my french! Read this if you can?

Try reading this lovely write up about our new swimwear from a website based Quebec neighbors to the north, GAY VOYAGEUR.  The Gay Voyageur is the most popular French LGBT tourist guide because of its articles and stunning…uh hum photos!!!  plus their visitors are mainly men who travel several times a year all over the world so they are a great resource for your next wanderlust travel plans.

HERE IS THE ARTICLE. 

April 8, 2019 0 comment
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RUFSKIN Studio at the Palais Bulles

by rufskin January 25, 2019
written by rufskin
RUFSKIN Studio at the Palais Bulles

In the Summer of 2016, RUFSKIN Studio was invited to the Famed “Palais Bulles de Pierre Cardin” on the outskirts of Cannes in the South of France, to photograph their SS16 line as well as exclusive pieces from Pierre Cardin’s latest collection. Constructed between 1975 and 1989 and designed by Hungarian architect Antti Lovag, the Palais Bulles hosted some of the wildest and most memorable events in fashion history. Working closely with Pierre Cardin, Lovag envisaged and constructed a home that ensured no two rooms were the same and true to Antti’s distinctive style, there is a nearly complete lack of straight lines. The home’s organic design and unprecedented visual appeal provided a magical frame for RUFSKIN’s line of twill denim, sportswear, and swimwear.

January 25, 2019 0 comment
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About

About

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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  • Insta Grammie Findings

    March 13, 2020
  • Annual Swimwear reduction event going on now!

    January 9, 2020
  • Andres the Giant! Pole dancer extraordinaire.

    January 6, 2020

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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