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Andres the Giant! Pole dancer extraordinaire.

by rufskin January 6, 2020
written by rufskin
Andres the Giant! Pole dancer extraordinaire.

Andres is a pole dancer. Like a really really good pole dancer, and from the looks of his Instagram page @templodeafrodita you will get an even better shot at his limberness, his rock hard body and how he looks in well…let’s just say…RUFSKIN swimwear. As of late, Andre has been a swimwear model fixture for our designer Hubert @hubertrufskin as he wears our patented double strap bikinis (check them out) like a champion, posing on the beaches of Costa Rica (where he currently resides) and the deserts of Las Vegas. With his charming smile and god-like body, getting to see Andres pole dance live is a goal worth reaching for 2020!

 

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Andres is on the Isla Tortuga in Costa Rica wearing the upcoming ANDRES dance brief.


 

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A parrot-ly the BOXOL double waist swimsuit gets a lot of attention.


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The CALKINI swim bikini.


 

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Photographed impeccably by @ivanavilaphotography ( check out his IG page!) Andres looks stunning in our BOXOL and REVO

 

January 6, 2020 0 comment
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25% reduction event on our denim underwear/swim briefs.

by rufskin October 8, 2019
written by rufskin
25% reduction event on our denim underwear/swim briefs.

From now until Tuesday, October 15th, 2019 in our denim swim category on our site. This is your chance to own a pair of the original denim underwear/swimwear briefs and/or jockstrap in stretchy denim goodness! Shown: ROB’s distressed. 

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October 8, 2019 1 comment
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Going Deep! Effing VALENTINO in the house!

by rufskin October 4, 2019
written by rufskin
Going Deep! Effing VALENTINO in the house!

Manscape? No way! This is Valentino and we found him in San Diego dancing at a club in town. We were immediately taken with his push-broom mustache and movie star looks. Burt Reynolds anyone? Below are some images we found in our archives that featured Mr. Valentino in our current swim and stretch denim jeans from that period. We especially love the stretch denim vest and how he looked in our RUFSKIN version of a Brazilian sunga. Which one is one of your favorites?

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Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!Going Deep! Effing VALENTINO in the house!
October 4, 2019 0 comment
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Going deep into the archives…with Bitish hunk Nigel Meadows!

by rufskin September 27, 2019
written by rufskin
Going deep into the archives…with Bitish hunk Nigel Meadows!

If there was ever an adjective to describe Nigel Meadows from this 2013 photo spread it would be dreamboat! Nigel hails from Manchester England and has the epitome RUFSKIN look, so his great body and charming British accent made for another memorable time in the California desert. As you can see below, this was one of our collections we created for our stores that were based in New York and Amsterdam at the time. We were, of course, channeling the western man and his attitudes but this story was also called Brotherhood and has the iconic photo of both Nigel and Logan Alan Swiecki Taylor sharing joint together.

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September 27, 2019 0 comment
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Papa can you hear me?

by rufskin September 6, 2019
written by rufskin
Papa can you hear me?

Hairy and handsome real-life couple Jason Blair @jjbear83 and Giovanni Aurilia @inked5 are hot! Yes, it was hot as hell in our RUFSKIN STUDIO the day that these were taken, but they are super sexy hot in real life too. So when they were visiting us at the Rufhouse recently we asked them to try on a few of our current and upcoming styles, from stretch denim to our new Calkini. Needless to say, the results were nothing short of intense heat and handsomeness galore, causing quite a stir on our social media as well.

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September 6, 2019 0 comment
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RUFHOUSE MAG TISSUE ISSUE 12

by rufskin August 25, 2019
written by rufskin
RUFHOUSE MAG TISSUE ISSUE 12

What is this RUFHOUSE MAGAZINE all about anyway? RUFHOUSE was born out the necessity to showcase the current photos that we took on our adventurous location shoots, photographic tests with friends or images deriving from our actual RUFHOUSE STUDIO. Cataloging these images in one place like RUFHOUSE gives us the chance to share our work with an e-zine concept for our customers and followers to see. We wrote an editorial letter of sorts at the beginning of issue 12 that sums up the entire contents of our you will need a tissue issue, but below one will find some of our favorite screen-grabs as well as brief info about each of the photo essays. To view the whole magazine of issue number 12 CLICK AQUI! 

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Up first is Josh aka @jaye_slay. We met Josh via a friend of ours in San Diego and wanted to see him in various looks and styles. As you can see he is sort of a chameleon as his looks changes from one style to another. We especially like the sailor look that came together using vintage RUFSKIN pieces. He also looks he knows how to ride a motorcycle:)

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Next up come the men. Real-life couple Jason Blair @jjbear83 and Giovanni Aurilia @inked5 gave us a dose of masculinity and romance on the rocks at Black Lava Butte near Joshua Tree, CA. In addition to being super nice, one can get the feeling that these two men really love each other. We particularly love how the images of the khaki short shorts or (Romeo) on these two.

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Here is LOGAN. RUFSKIN muse and another chameleon. This time Logan is sporting bleach blond hair and wearing uber 90’s styling.

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Then voila! The story of all stories from our guest photographer Baldovino Barani al la #factoryfanzine. using the handsome Wilfred Wong @thatwilfred in an all American boy story using our current swimwear group. God Bless ‘merica!

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Matt Bechstein @mcbex444 a friend of ours from Palm Springs, worked it out BIG time for us in the RUFHOUSE STUDIO one Saturday afternoon. What a sexy dude! Besides the fact it was like a million degrees outside, we had to hose him down throughout the shoot which proved to be perfect for our some of our ( uh hum) transparent pieces from our collection. Enjoy!

 

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Lastly, we find Mr. LOGAN @lswieckitay with pink af hair this time!!! That shade of pink with the contrast of African clothing and tie-dye has Logan twisting and turning into all sorts of shapes. The BOXOL red and navy swimsuit is one of our favorite images.! And you?

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August 25, 2019 0 comment
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Going deep! into the archives…our look book 2011.

by rufskin August 16, 2019
written by rufskin
Going deep! into the archives…our look book 2011.

Look books are always fun to look back on as it generally gives one an idea of what we were actually tripping on at the time. In this case, it was military-inspired as well as our continuous obsession with the country of Brazil that influenced our designs that year. Photographed at both the Rufskin Studios in San Diego and on the beaches of Brazil, the collection showcased colors ways of drab olives to brightly colored neon hues. One thing is for sure, each one of these men was the perfect fit for what we were trying to deliver that time of year, once again focusing on style with no particular season in mind, just acting healthy and happy in their Rufskin pieces.

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Pablo Morais @pabloxmorais was photographed by @rickdaynyc

August 16, 2019 0 comment
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Going deep with RICK DAY! aka vintage fridays!

by rufskin August 9, 2019
written by rufskin
Going deep with RICK DAY! aka vintage fridays!

We had the privilege to work with RICK DAY who photographed a number of our campaigns and website images some years back. It was always cool to see what RICK came up with and how he would photograph our clothing from the current collection from the time. Below you will discover hunky models, ZEB RINGLE @zebringle and STEVE BOYD who became our RUFSKIN models for the season. The collections at that time showcased our silver metallic customer leather pieces, sublimated graffiti sportswear, California vintage underwear and farm wear featuring our Brando denim jeans. A lot of these styles and images are still very much relative today, something that is not always prevalent in the fashion biz.

August 9, 2019 0 comment
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Going deep into the archives….Oh my Dio!

by rufskin July 26, 2019
written by rufskin
Going deep into the archives….Oh my Dio!

This is one of those photoshoots that never seems to get old.  When we got the chance to photograph the sexy Argentinian DIONISIO HIERDSHFIELD, @we jumped at the chance. We photographed him for our RUFHOUSE MAGAZINE issue 7 wearing our new swimwear capsule RUFROD that was in collaboration with Brazilian hottie, RODINEY SANTIAGO  @rodineysantiago and our new sportswear collection, one that featured skin-tight rubber, something that DIO fit incredibly. If you haven’t seen any of our RUFHOUSE MAGAZINES there is more to DIO if you click AQUI! Adios.

 

 

 

July 26, 2019 0 comment
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NEW STYLE ALERT! Swimwear continues this summer with 2 new CALKINI styles!

by rufskin July 15, 2019
written by rufskin
NEW STYLE ALERT! Swimwear continues this summer with 2 new CALKINI styles!

We just launched 2 new styles to our CALKINI category under SUMMER SWIM; CROWN and BOXOL. We are excited to introduce a new construction concept with a pending patent. You can expect a full range of products from swim to underwear and sportswear as we introduce this new concept with swimwear, we called it CALKINI. Designed with a separate double-waist, this brief was made to step into and style how you want. Whether it’s the thick band on top of the neon band over the orange, “you are the controller”. A generous pouch and back panels made from shiny stretch-nylon frame your body with ease. Now comes the CROWN and BOXOL each with unique colorways and design aesthetics. First up the CROWN. Summer is in full effect here in So-Cal so we took our patented CALKINI™ design concept and reimagined it with a new color-way for swim. “Pink AF” like bubble-gum, with so much shine you’ll feel like royalty. Two separate metallic silver waistbands make an “X” at the hips. The crown is in your hands when it comes to how you want them to lay on your body. Built with a generous pouch and back seam to frame your cheeks like no other. Silver ram head rivet embellishes the waist.

 

 

And then there is our BOXOL.

Pool party or playa, it’s your time to shine in this swimsuit continuing the new patented design concept CALKINI™: two separate double-waistbands come together as one, made from metallic stretch-nylon and built with RUFSKIN’s custom engraved metal hook and ring at the hip. “Step into it as you like, wear it as you want” is the motto as you control how the waistbands are styled on your body. Front pouch and back seam frames your body at its best, lined in front.

Photographed at the RUFHOUSE STUDIO.

 

July 15, 2019 0 comment
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Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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    Going Deep! Effing VALENTINO in the house!

    October 4, 2019
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    RUFSKIN SWIM FOR PAPER MAGAZINE

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