From now until Tuesday, October 15th, 2019 in our denim swim category on our site. This is your chance to own a pair of the original denim underwear/swimwear briefs and/or jockstrap in stretchy denim goodness! Shown: ROB’s distressed.
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Going Deep! Effing VALENTINO in the house!
Manscape? No way! This is Valentino and we found him in San Diego dancing at a club in town. We were immediately taken with his push-broom mustache and movie star looks. Burt Reynolds anyone? Below are some images we found in our archives that featured Mr. Valentino in our current swim and stretch denim jeans from that period. We especially love the stretch denim vest and how he looked in our RUFSKIN version of a Brazilian sunga. Which one is one of your favorites?
Hairy and handsome real-life couple Jason Blair @jjbear83 and Giovanni Aurilia @inked5 are hot! Yes, it was hot as hell in our RUFSKIN STUDIO the day that these were taken, but they are super sexy hot in real life too. So when they were visiting us at the Rufhouse recently we asked them to try on a few of our current and upcoming styles, from stretch denim to our new Calkini. Needless to say, the results were nothing short of intense heat and handsomeness galore, causing quite a stir on our social media as well.
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Going deep! into the archives…our look book 2011.
Look books are always fun to look back on as it generally gives one an idea of what we were actually tripping on at the time. In this case, it was military-inspired as well as our continuous obsession with the country of Brazil that influenced our designs that year. Photographed at both the Rufskin Studios in San Diego and on the beaches of Brazil, the collection showcased colors ways of drab olives to brightly colored neon hues. One thing is for sure, each one of these men was the perfect fit for what we were trying to deliver that time of year, once again focusing on style with no particular season in mind, just acting healthy and happy in their Rufskin pieces.
Pablo Morais @pabloxmorais was photographed by @rickdaynyc
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Going deep with RICK DAY! aka vintage fridays!
We had the privilege to work with RICK DAY who photographed a number of our campaigns and website images some years back. It was always cool to see what RICK came up with and how he would photograph our clothing from the current collection from the time. Below you will discover hunky models, ZEB RINGLE @zebringle and STEVE BOYD who became our RUFSKIN models for the season. The collections at that time showcased our silver metallic customer leather pieces, sublimated graffiti sportswear, California vintage underwear and farm wear featuring our Brando denim jeans. A lot of these styles and images are still very much relative today, something that is not always prevalent in the fashion biz.
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Going deep into the archives….Oh my Dio!
This is one of those photoshoots that never seems to get old. When we got the chance to photograph the sexy Argentinian DIONISIO HIERDSHFIELD, @we jumped at the chance. We photographed him for our RUFHOUSE MAGAZINE issue 7 wearing our new swimwear capsule RUFROD that was in collaboration with Brazilian hottie, RODINEY SANTIAGO @rodineysantiago and our new sportswear collection, one that featured skin-tight rubber, something that DIO fit incredibly. If you haven’t seen any of our RUFHOUSE MAGAZINES there is more to DIO if you click AQUI! Adios.
We just launched 2 new styles to our CALKINI category under SUMMER SWIM; CROWN and BOXOL. We are excited to introduce a new construction concept with a pending patent. You can expect a full range of products from swim to underwear and sportswear as we introduce this new concept with swimwear, we called it CALKINI. Designed with a separate double-waist, this brief was made to step into and style how you want. Whether it’s the thick band on top of the neon band over the orange, “you are the controller”. A generous pouch and back panels made from shiny stretch-nylon frame your body with ease. Now comes the CROWN and BOXOL each with unique colorways and design aesthetics. First up the CROWN. Summer is in full effect here in So-Cal so we took our patented CALKINI™ design concept and reimagined it with a new color-way for swim. “Pink AF” like bubble-gum, with so much shine you’ll feel like royalty. Two separate metallic silver waistbands make an “X” at the hips. The crown is in your hands when it comes to how you want them to lay on your body. Built with a generous pouch and back seam to frame your cheeks like no other. Silver ram head rivet embellishes the waist.
And then there is our BOXOL.
Pool party or playa, it’s your time to shine in this swimsuit continuing the new patented design concept CALKINI™: two separate double-waistbands come together as one, made from metallic stretch-nylon and built with RUFSKIN’s custom engraved metal hook and ring at the hip. “Step into it as you like, wear it as you want” is the motto as you control how the waistbands are styled on your body. Front pouch and back seam frames your body at its best, lined in front.
Photographed at the RUFHOUSE STUDIO.
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Going Deep! Into Rufskin archives Logan edition!
This was a memorable shoot. Why? Because it was the first shoot where we met our muse, Mr. Logan Alan Swiecki-Taylor. @lswieckitay. For those that have been following him since his debut at RUFSKIN, these images were epic for STUDIO RUFSKIN and paved the way for future photoshoots in the desert around the Palm Springs area. Later, the RUFHOUSE STUDIOS will be born and the rest is history. In addition to his incredible body and shine bright like a diamond brilliant smile, LOGAN ALAN SWIECKI-TAYLOR’S hair stole the show! Can you spot our FARAH FAWCETT iconic poster look-alike photo? From jewelry, plush toys and poolside fun, LOGAN really captured the true essence of the RUFSKIN man. Which look is your favorite?
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Going deep into the archives! AKA Vintage Friday.
What can we say about Charly? Charly was a huge inspiration to a pair of stretch denim jeans from the early years that went on to being one of our best sellers. CHARLY was a pair of jeans that rested low on the hips, didn’t have a waistband and hugged the ass like it was a second skin. Fresh from the marines, we were lucky to have him pose for RUFSKIN STUDIOS a number of times. As you can see, besides his handsome face, Charly had an incredible body that was a perfect fit for our brand.
One expects to find flashy and bright colorways when we think about swimwear; especially around the summer time. Maybe these photos below will change our minds on wearing neutral shades like tan, khaki, gold, and bronze when thinking swim. Mother earth wasn’t wrong with these shades and these boys, @lswieckitay, and @davidterzian may just prove it. Take a gander at the REVO style below. It has a little higher rise and inserted pockets that make for a pretty vintage inspired military suit. SHOP RUFSKIN MUCHOCALIFORNIA SWIMWEAR AQUI.
Photographed near the CADIZ Dunes in the Mojave Desert.
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