It is almost 4 years ago that RUFSKIN had the opportunity to team up with the infamously sexy TOM OF FINLAND FOUNDATION. Our press release at the time read like this: San Diego, CA, USA – January 28, 2015 – RUFSKIN is pleased to announce an exclusive and unprecedented collection of athletic apparel created with Tom of Finland Foundation in Los Angeles. The 15-piece collection, featuring images and inspiration from the works of legendary artist Tom of Finland (Touko Laaksonen, Finnish 1920-1991), is a seamless bridging of art and fashion, fusing RUFSKIN’s aesthetic and designs with the iconic visual language of TOM.
“My goal when I was asked to collaborate with such an iconic name was to showcase the incredible work of an artist who insistently pushed the boundaries of art and sex and translating it into an “athletic” wardrobe, which is today fully part of our daily routine.” – Hubert Pouches.
We held a launch event in 3 cities worldwide including Los Angeles, New York City, and Amsterdam and each featured the sportswear collection that was created for the Foundation. GAYLETTER partnered with us for the NYC launch and CULTURE EDIT site for our Los Angeles gala. Below are some snapshots from each of the cities.
Our AMSTERDAM boutique doing their thing for the launch of TOM. Thanks, WHO CARES AMSTERDAM!