The golden ticket… Yes, we found it tucked away underneath some Rufskin archives. Â Every color is beautiful but it’s cheat day over here at Rufskin, and we got a sweet tooth.










Chocolate goes great with a Banana split
The golden ticket… Yes, we found it tucked away underneath some Rufskin archives. Â Every color is beautiful but it’s cheat day over here at Rufskin, and we got a sweet tooth.










Chocolate goes great with a Banana split
Thanks to THE ADVOCATE @theadvocate for posting incredibly handsome photos of Brazilian men in underwear. Photographer LUPO NAVO went down to Brazil via Sao Paulo and dressed or undressed however you want to see it in some RUFSKIN underwear. There are 56 photos of the men on their site and this is just a sampling of gatos that just so happen to be wearing our briefs. A few notably years back, RUFTALK had a Brazilian Wednesday theme since we were spending a lot of time down that way. Now focusing on the great state of California ( where all of RUFSKIN is designed and manufactured) we are still keen on posting about one of our favorite places! But for now sit back and enjoy these boys….Nossa! Que bofes!




He goes by the name “Yo Soy”. These photos were taken for a submission for a European magazine we were collaborating with at the time that was looking for a Latino muscled man that could model our current styles at the time. We found this hunk of a dude to be the perfect fit for the editorial spread as you can see below. It was another hot but dry day in the Rufhouse Studio, perfect for the sweaty look and feel we were hoping for. Qué piensas? 
When you meet David McIntosh @king_david85 in person you quickly become entranced by his wit and charm. Besides being incredibly sexy, David’s personality is so engrossing that his incredible good looks actually elevate him to superhuman proportions. What more could RUFSKIN ask for in a model and representative of the brand? The images below were photographed roughly 6 years ago at the RUFHOUSE STUDIO in Rancho Mirage, CA. Close your eyes and think about how his English accent and quick moves in the studio made this photo shoot one for the memory books.



