Some of you may not realize that all of RUFSKIN’s designing, sampling, manufacturing, team bonding trips and more all take place right here in California. RUFSKIN is a true California brand, proudly made right here in the Golden State. This blog post will give you a little peek of what goes on ‘behind the scenes’ into the not so edited and chiseled side of the RUFSKIN brand.
Continuing their quest to embody California through denim, RUFSKIN has recreated one of their most requested line of products: Stretch denim underwear/swimwear. Introducing a new, improved stretch 7.2oz denim, this fabric was created to increase comfort and perfect their signature fits. The entire17 piece line inclusive of stretch denim underwear, tops, jeans and a chic apron is available at RUFSKIN dot com: CALIFORNIA DUST.
A story from RUFHOUSE MAGAZINE Issue 09 v 02 highlights RUFSKIN’s re-edition line of stretch denim featuring model muse Logan-Swiecki-Taylor @lswieckitay. See full CALIFORNIA DUST story below.
In the Summer of 2016, RUFSKIN Studio was invited to the Famed “Palais Bulles de Pierre Cardin” on the outskirts of Cannes in the South of France, to photograph their SS16 line as well as exclusive pieces from Pierre Cardin’s latest collection. Constructed between 1975 and 1989 and designed by Hungarian architect Antti Lovag, the Palais Bulles hosted some of the wildest and most memorable events in fashion history. Working closely with Pierre Cardin, Lovag envisaged and constructed a home that ensured no two rooms were the same and true to Antti’s distinctive style, there is a nearly complete lack of straight lines. The home’s organic design and unprecedented visual appeal provided a magical frame for RUFSKIN’s line of twill denim, sportswear, and swimwear.
RUFHOUSE MAGAZINE ISSUE 09 V 02 – This issue marks the Return of Stretch Denim Underwear. On the cover is RUFSKIN model Marcus Randall @m_iam wearing DIKINI from the California Dust Capsule. As denim is at the foundation of RUFSKIN’s essence, this story illustrates the California “indigo vibe” while incorporating an element of sport and fitness. Also featuring muse Logan Swiecki-Taylor@lswieckitay. All photography by Hubert Pouches @hubertrufskin Production by Douglas Coats @dougrufskin shot on location at the RUFSKIN Studios, Rancho Mirage, California. See the full editoral below.
Featuring a ’90 Cadillac Brougham D’Elegance, a ’75 Oldsmobile 88 Royale, and Logan Swiecki-Taylor in RUFSKIN Vintage Stretch Denim. Shot by Rufskin Studio @hubertrufskin @dougrufskin in Lovely Palm Springs.