The golden ticket… Yes, we found it tucked away underneath some Rufskin archives. Every color is beautiful but it’s cheat day over here at Rufskin, and we got a sweet tooth.
Chocolate goes great with a Banana split
Thanks to THE ADVOCATE @theadvocate for posting incredibly handsome photos of Brazilian men in underwear. Photographer LUPO NAVO went down to Brazil via Sao Paulo and dressed or undressed however you want to see it in some RUFSKIN underwear. There are 56 photos of the men on their site and this is just a sampling of gatos that just so happen to be wearing our briefs. A few notably years back, RUFTALK had a Brazilian Wednesday theme since we were spending a lot of time down that way. Now focusing on the great state of California ( where all of RUFSKIN is designed and manufactured) we are still keen on posting about one of our favorite places! But for now sit back and enjoy these boys….Nossa! Que bofes!
He goes by the name “Yo Soy”. These photos were taken for a submission for a European magazine we were collaborating with at the time that was looking for a Latino muscled man that could model our current styles at the time. We found this hunk of a dude to be the perfect fit for the editorial spread as you can see below. It was another hot but dry day in the Rufhouse Studio, perfect for the sweaty look and feel we were hoping for. Qué piensas? 
RUFSKIN adores images we receive from the masterful stylist and photographer, Baldovino Barani. His FACTORY FANZINE E-zine always packs a huge punch mixing cool fashion, uber masculinity and beautiful models. Issue XX1 is dubbed TOM FROM HONG KONG and features the stunning Wilfred Hong aka @callmebruces wearing a plethora of sexy styling mixes RUFSKIN intertwined throughout his fashion story. One can always see TOM OF FINLAND influences in Baldovino’s fashion stories and “TOM FROM HONG KONG” is no exception. #tomoffinlandfoundation #baldovinobarani #callmebruces #rufskin
YES! It’s Friday! Time for another round of sexy archival photos from years past at RUFKSIN. This time we visit a wonderful model and friend, Andre Henderson who fit our clothing exceptionally well. These images were from around 2010 and were photographed at the San Diego RUFSKIN studios.
When you meet David McIntosh @king_david85 in person you quickly become entranced by his wit and charm. Besides being incredibly sexy, David’s personality is so engrossing that his incredible good looks actually elevate him to superhuman proportions. What more could RUFSKIN ask for in a model and representative of the brand? The images below were photographed roughly 6 years ago at the RUFHOUSE STUDIO in Rancho Mirage, CA. Close your eyes and think about how his English accent and quick moves in the studio made this photo shoot one for the memory books.
Jonathan Jesinsky is the epitome of the RUF MAN! We photographed Jonathan back in 2005 after his stint in Iraq with the army. From his tattoos to his incredible smile, Jonathan exuded simple ease and charm when we photographed him in our leather, denim, and underwear from that particular era of RUFSKIN.
KONICA MINOLTA DIGITAL CAMERA
KONICA MINOLTA DIGITAL CAMERA
WHAT THE HECK DOES MUCHOCALIFORNIA MEAN? It’s what we are calling our new swim groups because we continue to manufacture in California + we photographed our new catalog in the Yucatan Peninsula, Mexico. Below is a review of the swim collection written by the designer and photographer, Hubert Pouches.
“Let it shine!” Each year we can’t wait to get into our swimwear. MUCHOCALIFORNIA SWIM is our latest, and it is a big one! First of all, why wait?
Summer or not, beach or pool and even the bedroom, why wait? Well, we didn’t! And we went big too! From engineered prints to shiny solids, from shamelessly sexy to proudly “pink AF”, there’s nothing missing in this year’s swimwear capsule. So where do we start?
We even have thongs. DORADO
The whole concept behind this collection was to expand to all types of bodies and every mood someone may feel. The diversity of the cuts and the fabrics are also a new concept. No tricks, no padding, just a variation of technically engineered prints and shapes that allow each one to “let it shine!” Some of the styles are intentionally looser, to keep it “free”. The fabrics are shiny, reflecting the light like a metallic paint job on the hood of a muscle car. As for the custom-engineered prints, nothing is accidental. Strategically placed with a hint of humor and sassiness, each print has it’s own function. Whether it’s a banana on the front or a peach on the butt, we decided to have some fun while “keeping it classy”. When the art of “trompe l’oeil” serves it’s a function there are no limits.
All printed suits are made of our exclusive custom microfiber that allows us to avoid adding the extra lining. Even some of our solid pieces are single layers because there is nothing wrong in flaunting what is yours! Each print was intentionally built and placed for a reason. The mixture of elements like photography, graphics, animal prints, and denim is at the center of this collection. As Tony Duquette said, “More is More!” So no holding back this year by adding gold and cheetah prints juxtaposed with “bijoux” motifs alongside vintage, colorful Hawaiian florals.
The new “CALKINI” is our most minimal suit one can proudly flaunt, and when it is time to tone it down, our new “str8” cut or trunks will give you enough coverage to hang out with the “in-laws!” After all, life is too short to restrain yourself. You are who you are and there is nothing wrong with showing off. On top of all this, we took a trip to Yucatan, Mexico to photograph the entire swim line. There was no fuss, no all-inclusive resort, just pure natural beauty because this is what it is all about. Time to shine! Disfrutar!
-Hubert Pouches @hubertrufskin owner and designer, RUFSKIN.
We dug DEEEP into one of our external hard drives, you know the ones that were large and heavy? Well, blonds definitely have more fun while wearing RUFSKIN! Aubrey, our model from a number of years ago had the most amazingly beautiful legs. In addition, he had an incredibly charming personality. Aubrey wore our leather gear the best. Below are a few samples of leather, underwear and our infamous Tambo terry cloth pants from the time.
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