The golden ticket… Yes, we found it tucked away underneath some Rufskin archives. Ā Every color is beautiful but it’s cheat day over here at Rufskin, and we got a sweet tooth.
ChocolateĀ goes great with a Banana split
Thanks to THE ADVOCATE @theadvocate for posting incredibly handsome photos of Brazilian men in underwear. Photographer LUPO NAVO went down to Brazil via Sao Paulo and dressed or undressed however you want to see it in some RUFSKIN underwear. There are 56 photos of the men on their site and this is just a sampling ofĀ gatos that just so happen to be wearing our briefs. A few notably years back, RUFTALK had a Brazilian Wednesday theme since we were spending a lot of time down that way. Now focusing on the great state of California ( where all of RUFSKIN is designed and manufactured) we are still keen on posting about one of our favorite places!Ā But for now sit back and enjoy these boys….Nossa! Que bofes!
He goes by the name “Yo Soy”. These photos were taken for a submission for a European magazine we were collaborating with at the time that was looking for a Latino muscled man that could model our current styles at the time. We found this hunk of a dude to be the perfect fit for the editorial spread as you can see below. It was another hot but dry day in the Rufhouse Studio, perfect for the sweaty look and feel we were hoping for. QuĆ© piensas? 
We decided to do something a little different this year while in Palm Springs during the white party, so the team joined Paul Gunn at his black trick event. We had a couple different ideas on how to set up shop at the event but last minute we said f*** it, and we turned the company van into a Red lightĀ district feel. We took ourĀ signature Hella open sign from our store front, Rufskin propaganda and of course jockstraps and made it work! Saved you a little present at the end š
If you enjoy following the team and BTS shoots, follow our second instagram page Rufskinsandiego
Vintage Friday delivers a really cute and sexy editorial from CLIENT MAGAZINE from the UK featuring hottie McHottie MICHAEL MORGANĀ and photographed by IAN COLE @itsiancole from a few years back. The editorial features Michael wearing sportswear and swimwear in a special grooming issue. Press, please!!Ā Ā
The moment you’ve all been waiting for… (No weāre not showing you Logan’s junk) but we do have something as big. The new Rufhouse Magazine issue, this issue will take you back to Mexico as you have your passport or if you’re good at jumping “Fake walls” to get back into the U.S. Can’t do either don’t worry, stay in Mexico we ship globally!
Stay tuned for issue 11 vol 2
What can we say about Shawn? A regular poser for RUFSKIN, Shawn has an incredible body and face that captured a complete essence of the RUFSKIN man. An American Italian, Shawn created a lot of memories from early on at our San Diego studio to the current temperature of the Rancho Mirage RUFHOUSE STUDIOS. Enjoy this voyage deep down our archival files.
RUFSKIN adores images we receive from the masterful stylist and photographer, Baldovino Barani. His FACTORY FANZINE E-zine always packs a huge punch mixing cool fashion, uber masculinity and beautiful models. Issue XX1 is dubbed TOM FROM HONG KONG and features the stunning Wilfred Hong aka @callmebruces wearing a plethora of sexy styling mixes RUFSKIN intertwined throughout his fashion story. One can always see TOM OF FINLAND influences in Baldovino’s fashion stories and “TOM FROM HONG KONG” is no exception. #tomoffinlandfoundation #baldovinobarani #callmebruces #rufskin
YES! It’s Friday! Time for another round of sexy archival photos from years past at RUFKSIN. This time we visit a wonderful model and friend, Andre Henderson who fit our clothing exceptionally well. These images were from around 2010 and were photographed at the San Diego RUFSKIN studios.
Now that swim19 is completed and launched, we have time to look back (at it) and see some of our favorite shots of Mexico, as you can see we big lovers of the Mexican landscape and well… Logan ass. And if you need more one on one time with Logan after looking at theseĀ images, check out his Instagram.
Get all these looks and more at Rufskin.com