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A WOLF IN DENIM CLOTHING

by rufskin February 8, 2019
written by rufskin
A WOLF IN DENIM CLOTHING

San Diego based Jason Blair @jjbear83  posed for our huge RUFHOUSE MAGAZINE issue 10!

wearing pieces from our recent stretch denim category. 

 

February 8, 2019 0 comment
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CampaignsFeatured

A CALIFORNIA COWBOY IN TWILL DENIM

by rufskin February 7, 2019
written by rufskin
A CALIFORNIA COWBOY IN TWILL DENIM

Sticking closely to their California roots, RUFSKIN Studio embarks on a Journey through various locations in the desert (Somewhere around Joshua Tree, CA) to introduce the latest installment of denim, JOSHUA: Stretch twill denim jeans with the sexy low-rise/slim-fit you’d expect from RUFSKIN featuring a stylish full-length back seam, chic red bar tacks, and signature branded hardware. See more details here.

The campaign was shot entirely by RUFSKIN Studio with Photography from Hubert Pouches @hubertrufskin Production by Douglas Coats @dougrufskin featuring model Logan Swiecki-Taylor @lswieckitay. Now here’s some footy and a little BTS.

 

 

 

 

 

 

 

Behind the Scenes!

 

 

 

 

 

Fin.

Shop JOHNSON Stretch Twill Denim Here.

February 7, 2019 0 comment
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Rufhouse MagazineUncategorized

rufskin behind SCENES

by rufskin February 7, 2019
written by rufskin
rufskin behind SCENES

Some of you may not realize that all of RUFSKIN’s designing, sampling, manufacturing, team bonding trips and more all take place right here in California. RUFSKIN is a true California brand, proudly made right here in the Golden State.  This blog post will give you a little peek of what goes on ‘behind the scenes’ into the not so edited and chiseled side of the RUFSKIN brand.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

February 7, 2019 0 comment
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Going Deep. Vintage Friday

GOING DEEP into our photo archives.

by rufskin January 31, 2019
written by rufskin
GOING DEEP into our photo archives.

“Going Deep” will be a weekly column on Fridays dedicated to delicious photos and videos from the past archives of Rufskin Studio.

Going on almost 18 years now, RUFSKIN has epic portions of images ready to explode onto your screen. Contact us or leave a message below telling us about one of your favorite styles or images you would like to see from years gone by. So sit back and relax and take it all in like starting with these images.

 

BLAIR IN OUR STRETCH DENIM CHARLY JEANS.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

January 31, 2019 0 comment
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FeaturedRufhouse Magazine

CALIFORNIA DUST.

by rufskin January 25, 2019
written by rufskin
CALIFORNIA DUST.

Continuing their quest to embody California through denim, RUFSKIN has recreated one of their most requested line of products: Stretch denim underwear/swimwear. Introducing a new, improved stretch 7.2oz denim, this fabric was created to increase comfort and perfect their signature fits. The entire17 piece line inclusive of stretch denim underwear, tops, jeans and a chic apron is available at RUFSKIN dot com: CALIFORNIA DUST.

A story from RUFHOUSE MAGAZINE Issue 09 v 02 highlights RUFSKIN’s re-edition line of stretch denim featuring model muse Logan-Swiecki-Taylor @lswieckitay. See full CALIFORNIA DUST story below.

 

January 25, 2019 0 comment
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FeaturedLocationsRufhouse Magazine

RUFSKIN Studio at the Palais Bulles

by rufskin January 25, 2019
written by rufskin
RUFSKIN Studio at the Palais Bulles

In the Summer of 2016, RUFSKIN Studio was invited to the Famed “Palais Bulles de Pierre Cardin” on the outskirts of Cannes in the South of France, to photograph their SS16 line as well as exclusive pieces from Pierre Cardin’s latest collection. Constructed between 1975 and 1989 and designed by Hungarian architect Antti Lovag, the Palais Bulles hosted some of the wildest and most memorable events in fashion history. Working closely with Pierre Cardin, Lovag envisaged and constructed a home that ensured no two rooms were the same and true to Antti’s distinctive style, there is a nearly complete lack of straight lines. The home’s organic design and unprecedented visual appeal provided a magical frame for RUFSKIN’s line of twill denim, sportswear, and swimwear.

January 25, 2019 0 comment
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FeaturedIn the Press

RUFSKIN DOES VOGUE ITALIA

by rufskin January 25, 2019
written by rufskin
RUFSKIN DOES VOGUE ITALIA

Vogue Italia Magazine – “When Sport Meets Fashion” – Agosto, 2016 No. 792 | RUFSKIN Sportswear finds home in this strong, seductive, elegant editorial story photographed by Steven Klein @stevenkleinstudio starring Dutch supermodel Lara Stone @lara_stone and “Matrix Glitch Seeker” Andres Sanjuan Villanueva @andres.sanjuan – Villanueva wears RUFSKIN FLIP Nylon running shorts as well as the incredibly sexy, ever-popular JAX sport sleeve and RAVEN jockstrap combo styled by Patti Wilson @patti_wilson. MAGNIFICO!

January 25, 2019 0 comment
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FeaturedRufhouse Magazine

MARCUS RANDALL FOR RUFHOUSE 09

by rufskin January 25, 2019
written by rufskin
MARCUS RANDALL FOR RUFHOUSE 09

RUFHOUSE MAGAZINE ISSUE 09 V 02 – This issue marks the Return of Stretch Denim Underwear. On the cover is RUFSKIN model Marcus Randall @m_iam  wearing DIKINI from the California Dust Capsule. As denim is at the foundation of RUFSKIN’s essence, this story illustrates the California “indigo vibe” while incorporating an element of sport and fitness. Also featuring muse Logan Swiecki-Taylor@lswieckitay. All photography by Hubert Pouches @hubertrufskin Production by Douglas Coats @dougrufskin shot on location at the RUFSKIN Studios, Rancho Mirage, California. See the full editoral below.

January 25, 2019 0 comment
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FeaturedIn the Press

WILLIAM GOODGE GETS RUF’D UP

by rufskin January 25, 2019
written by rufskin
WILLIAM GOODGE GETS RUF’D UP

7 Hues Homme Magazine – William Goodge gets geared up in RUFSKIN sport photographed by Blake Ballard.  Shot in a church in Alpharetta, Georgia, this story features FLIP, PAX, CHILL and SHIFT from RUFSKIN sport, styled with an eye towards 70’s activewear fashion. Model @wfgoodge of @w_modelmgmt photographer @blakeballardphoto @7huesmag

January 25, 2019 0 comment
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FeaturedRufhouse Magazine

DETROIT, DESERT, DENIM.

by rufskin January 23, 2019
written by rufskin
DETROIT, DESERT, DENIM.

Featuring a ’90 Cadillac Brougham D’Elegance, a ’75 Oldsmobile 88 Royale, and Logan Swiecki-Taylor in RUFSKIN Vintage Stretch Denim. Shot by Rufskin Studio @hubertrufskin @dougrufskin in Lovely Palm Springs.

January 23, 2019 0 comment
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Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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