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Going deep into the archives….Oh my Dio!

by rufskin July 26, 2019
written by rufskin
Going deep into the archives….Oh my Dio!

This is one of those photoshoots that never seems to get old.  When we got the chance to photograph the sexy Argentinian DIONISIO HIERDSHFIELD, @we jumped at the chance. We photographed him for our RUFHOUSE MAGAZINE issue 7 wearing our new swimwear capsule RUFROD that was in collaboration with Brazilian hottie, RODINEY SANTIAGO  @rodineysantiago and our new sportswear collection, one that featured skin-tight rubber, something that DIO fit incredibly. If you haven’t seen any of our RUFHOUSE MAGAZINES there is more to DIO if you click AQUI! Adios.

 

 

 

July 26, 2019 0 comment
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NEW STYLE ALERT! Swimwear continues this summer with 2 new CALKINI styles!

by rufskin July 15, 2019
written by rufskin
NEW STYLE ALERT! Swimwear continues this summer with 2 new CALKINI styles!

We just launched 2 new styles to our CALKINI category under SUMMER SWIM; CROWN and BOXOL. We are excited to introduce a new construction concept with a pending patent. You can expect a full range of products from swim to underwear and sportswear as we introduce this new concept with swimwear, we called it CALKINI. Designed with a separate double-waist, this brief was made to step into and style how you want. Whether it’s the thick band on top of the neon band over the orange, “you are the controller”. A generous pouch and back panels made from shiny stretch-nylon frame your body with ease. Now comes the CROWN and BOXOL each with unique colorways and design aesthetics. First up the CROWN. Summer is in full effect here in So-Cal so we took our patented CALKINI™ design concept and reimagined it with a new color-way for swim. “Pink AF” like bubble-gum, with so much shine you’ll feel like royalty. Two separate metallic silver waistbands make an “X” at the hips. The crown is in your hands when it comes to how you want them to lay on your body. Built with a generous pouch and back seam to frame your cheeks like no other. Silver ram head rivet embellishes the waist.

 

 

And then there is our BOXOL.

Pool party or playa, it’s your time to shine in this swimsuit continuing the new patented design concept CALKINI™: two separate double-waistbands come together as one, made from metallic stretch-nylon and built with RUFSKIN’s custom engraved metal hook and ring at the hip. “Step into it as you like, wear it as you want” is the motto as you control how the waistbands are styled on your body. Front pouch and back seam frames your body at its best, lined in front.

Photographed at the RUFHOUSE STUDIO.

 

July 15, 2019 0 comment
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Going Deep! Into Rufskin archives Logan edition!

by rufskin July 12, 2019
written by rufskin
Going Deep! Into Rufskin archives Logan edition!

This was a memorable shoot. Why? Because it was the first shoot where we met our muse, Mr. Logan Alan Swiecki-Taylor. @lswieckitay. For those that have been following him since his debut at RUFSKIN, these images were epic for STUDIO RUFSKIN and paved the way for future photoshoots in the desert around the Palm Springs area. Later, the RUFHOUSE STUDIOS will be born and the rest is history. In addition to his incredible body and shine bright like a diamond brilliant smile, LOGAN ALAN SWIECKI-TAYLOR’S hair stole the show! Can you spot our FARAH FAWCETT iconic poster look-alike photo? From jewelry, plush toys and poolside fun, LOGAN really captured the true essence of the RUFSKIN man. Which look is your favorite?

 

July 12, 2019 0 comment
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Going deep into the archives! AKA Vintage Friday.

by rufskin June 28, 2019
written by rufskin
Going deep into the archives! AKA Vintage Friday.

What can we say about Charly? Charly was a huge inspiration to a pair of stretch denim jeans from the early years that went on to being one of our best sellers. CHARLY was a pair of jeans that rested low on the hips, didn’t have a waistband and hugged the ass like it was a second skin. Fresh from the marines, we were lucky to have him pose for RUFSKIN STUDIOS a number of times. As you can see, besides his handsome face, Charly had an incredible body that was a perfect fit for our brand.

June 28, 2019 0 comment
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Planet Desert: Neutral shades are not always boring.

by rufskin June 18, 2019
written by rufskin
Planet Desert: Neutral shades are not always boring.

One expects to find flashy and bright colorways when we think about swimwear; especially around the summer time. Maybe these photos below will change our minds on wearing neutral shades like tan, khaki, gold, and bronze when thinking swim. Mother earth wasn’t wrong with these shades and these boys, @lswieckitay, and @davidterzian may just prove it. Take a gander at the REVO style below. It has a little higher rise and inserted pockets that make for a pretty vintage inspired military suit. SHOP RUFSKIN MUCHOCALIFORNIA SWIMWEAR AQUI.

Photographed near the CADIZ Dunes in the Mojave Desert. 

 

June 18, 2019 0 comment
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RUFHOUSE MAGAZINE 11.2 OUT NOW!

by rufskin June 13, 2019
written by rufskin
RUFHOUSE MAGAZINE 11.2 OUT NOW!

Last month we launched our first part of RUFHOUSE MAGAZINE 11 volume 2 from our incredible trip to the Yucatan Penninsula but we had so many photos that we decided to create two separate issues! Issue 11.2 is now out and is chock full of never seen before photos. Mexico was the perfect background for this season’s MUCHOCALIFORNIA swim group. Make sure you click on our links so you can see the complete editorial layout!!! Like HERE!

June 13, 2019 0 comment
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by rufskin May 29, 2019
written by rufskin

Attitude Magazine July 2019 edition features Jenny Brough who shoots Samm Salter  wearing “TOPAZE” and Elliot Meeten wearing the “HAMMOCK“. 

“Shoot in Belmond Reid’s palace located on Madeira, Attitude takes a look inside Sam’s life, the struggles and accomplishments. There’s a lot more than meets the eye but for now we’ll take the photos”

 

May 29, 2019 0 comment
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Butt ShotsGoing Deep. Vintage FridaysSexy AF!Uncategorized

Translucent

by rufskin May 23, 2019
written by rufskin
Translucent

It’s always good to have a little preview for what’s to come, thankfully someone out there came up with transparency. We took some of our favorite shots from this trend and added a little Rufskin to the mix which in other words mean six packs, butts and attitude.

 


 

 

For all these transparent pieces and more visit Rufskin.com 

P.S Now thru may 28th, 10% off the entire store

 

Photography Credits:

Ian Cole

Joe Lally

May 23, 2019 0 comment
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Going deep into the archives! Aka Vintage Fridays.

by rufskin May 17, 2019
written by rufskin
Going deep into the archives! Aka Vintage Fridays.

We call him “Laguna Tom” because he lived in Laguna Beach which along with his signature sexy mustache we also knew a lot of men named Tom! In addition to his charming smile and rough-edged mannerisms, we lived for seeing him in our custom leather pieces and stretch denim “boot cut” jeans. See for yourself below.

 

KONICA MINOLTA DIGITAL CAMERAKONICA MINOLTA DIGITAL CAMERA

Going deep into the archives! Aka Vintage Fridays.Going deep into the archives! Aka Vintage Fridays.Going deep into the archives! Aka Vintage Fridays.Going deep into the archives! Aka Vintage Fridays.Going deep into the archives! Aka Vintage Fridays.Going deep into the archives! Aka Vintage Fridays.Going deep into the archives! Aka Vintage Fridays.
May 17, 2019 0 comment
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Sweet Tooth

by rufskin May 13, 2019
written by rufskin
Sweet Tooth

The golden ticket… Yes, we found it tucked away underneath some Rufskin archives.  Every color is beautiful but it’s cheat day over here at Rufskin, and we got a sweet tooth.

 

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Chocolate goes great with a Banana split

Rufskin.com

May 13, 2019 0 comment
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Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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ABOUT

ABOUT

Founded in 2002 by Hubert Pouches and Douglas Coats, RUFSKIN is based in Southern California and is entirely manufactured in San Diego, CA US. Essentially directed towards men, RUFSKIN focuses on the California lifestyle, offering a full range of products including denim, swimwear, underwear, sport and leisurewear. All products are available at rufskin.com, the San Diego storefront and selected global retailers.

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