Butt Shots

We just launched 2 new styles to our CALKINI category under SUMMER SWIM; CROWN and BOXOL. We are excited to introduce a new construction concept with a pending patent. You can expect a full range of products from swim to underwear and sportswear as we introduce this new concept with swimwear, we called it CALKINI. Designed with a separate double-waist, this brief was made to step into and style how you want. Whether it’s the thick band on top of the neon band over the orange, “you are the controller”. A generous pouch and back panels made from shiny stretch-nylon frame your body with ease. Now comes the CROWN and BOXOL each with unique colorways and design aesthetics. First up the CROWN. Summer is in full effect here in So-Cal so we took our patented CALKINI™ design concept and reimagined it with a new color-way for swim. “Pink AF” like bubble-gum, with so much shine you’ll feel like royalty. Two separate metallic silver waistbands make an “X” at the hips. The crown is in your hands when it comes to how you want them to lay on your body. Built with a generous pouch and back seam to frame your cheeks like no other. Silver ram head rivet embellishes the waist.

And then there is our BOXOL.

Pool party or playa, it’s your time to shine in this swimsuit continuing the new patented design concept CALKINI™: two separate double-waistbands come together as one, made from metallic stretch-nylon and built with RUFSKIN’s custom engraved metal hook and ring at the hip. “Step into it as you like, wear it as you want” is the motto as you control how the waistbands are styled on your body. Front pouch and back seam frames your body at its best, lined in front.

Photographed at the RUFHOUSE STUDIO.