He goes by the name “Yo Soy”. These photos were taken for a submission for a European magazine we were collaborating with at the time that was looking for a Latino muscled man that could model our current styles at the time. We found this hunk of a dude to be the perfect fit for the editorial spread as you can see below. It was another hot but dry day in the Rufhouse Studio, perfect for the sweaty look and feel we were hoping for. Qué piensas? 
Vintage Friday delivers a really cute and sexy editorial from CLIENT MAGAZINE from the UK featuring hottie McHottie MICHAEL MORGAN and photographed by IAN COLE @itsiancole from a few years back. The editorial features Michael wearing sportswear and swimwear in a special grooming issue. Press, please!!
RUFSKIN adores images we receive from the masterful stylist and photographer, Baldovino Barani. His FACTORY FANZINE E-zine always packs a huge punch mixing cool fashion, uber masculinity and beautiful models. Issue XX1 is dubbed TOM FROM HONG KONG and features the stunning Wilfred Hong aka @callmebruces wearing a plethora of sexy styling mixes RUFSKIN intertwined throughout his fashion story. One can always see TOM OF FINLAND influences in Baldovino’s fashion stories and “TOM FROM HONG KONG” is no exception. #tomoffinlandfoundation #baldovinobarani #callmebruces #rufskin
YES! It’s Friday! Time for another round of sexy archival photos from years past at RUFKSIN. This time we visit a wonderful model and friend, Andre Henderson who fit our clothing exceptionally well. These images were from around 2010 and were photographed at the San Diego RUFSKIN studios.
Now that swim19 is completed and launched, we have time to look back (at it) and see some of our favorite shots of Mexico, as you can see we big lovers of the Mexican landscape and well… Logan ass. And if you need more one on one time with Logan after looking at these images, check out his Instagram.
Get all these looks and more at Rufskin.com
Jonathan Jesinsky is the epitome of the RUF MAN! We photographed Jonathan back in 2005 after his stint in Iraq with the army. From his tattoos to his incredible smile, Jonathan exuded simple ease and charm when we photographed him in our leather, denim, and underwear from that particular era of RUFSKIN.
KONICA MINOLTA DIGITAL CAMERA
KONICA MINOLTA DIGITAL CAMERA
All printed suits are made of our exclusive custom microfiber that allows us to avoid adding the extra lining. Even some of our solid pieces are single layers because there is nothing wrong in flaunting what is yours! Each print was intentionally built and placed for a reason. The mixture of elements like photography, graphics, animal prints, and denim is at the center of this collection. As Tony Duquette said, “More is More!” So no holding back this year by adding gold and cheetah prints juxtaposed with “bijoux” motifs alongside vintage, colorful Hawaiian florals.
The new “CALKINI” is our most minimal suit one can proudly flaunt, and when it is time to tone it down, our new “str8” cut or trunks will give you enough coverage to hang out with the “in-laws!” After all, life is too short to restrain yourself. You are who you are and there is nothing wrong with showing off. On top of all this, we took a trip to Yucatan, Mexico to photograph the entire swim line. There was no fuss, no all-inclusive resort, just pure natural beauty because this is what it is all about. Time to shine! Disfrutar!
We dug DEEEP into one of our external hard drives, you know the ones that were large and heavy? Well, blonds definitely have more fun while wearing RUFSKIN! Aubrey, our model from a number of years ago had the most amazingly beautiful legs. In addition, he had an incredibly charming personality. Aubrey wore our leather gear the best. Below are a few samples of leather, underwear and our infamous Tambo terry cloth pants from the time.
